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According to an article at Brandweek.com, the BzzAgent.com word of mouth marketing program will be eliminating rewards for many of its campaigns in 2007. They found that only about 13% of the points issued were being redeemed, so they began testing some campaigns that didn’t offer rewards, and according to BzzAgent rep Joe Chernov, they [...]

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90 Days of BzzAgent

February 11, 2006 · 0 comments

If you’re a member of BzzAgent.com and you haven’t visited the site in a while, you may have missed their link to their latest blog, 90 Days of BzzAgent. The idea is that the company, having just received a big chunk of venture capital, is in a transition phase, and it might be interesting to [...]

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According to a press release on Friday, BzzAgent will be getting a nice (nearly $14 million) infusion of capital, and they plan to use it to “upgrade their reporting architecture,” hire more staff, and increase their market share. If that means faster processing of our reports (they say they get 4,000-9,000 reports a week now [...]

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2005 Year in Review

January 7, 2006 · 2 comments

Ah, yes…it’s been an exciting year in the rewards program biz. Lots of comings and unfortunately lots of goings, too. Please join me on a trip down memory lane as we revisit some of the biggest stories of 2005. It was a LONG year…so, settle in, get comfy, and then click “Continue reading…”! Share this:

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Today’s Boston Globe ran an article about BzzAgent, a site I’ve mentioned here many times and I enthusiastically support. BzzAgent uses your demographic info to target you for specific “campaigns” in which you are given a free sample of a new product and are asked to try it out, offer it to other people, talk [...]

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Read this on SlickDeals.net about a new BzzAgent site devoted to book readers. I didn’t have a link to join it but you may — these things are available based on your demographics. Anyway, here’s what BzzAgent says about the new book site: “…what’s the Penguin BzzChannel? Well for anyone who loves reading, this is [...]

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BzzAgent

October 27, 2004 · 1 comment

BzzAgent Rewards Program Review Please click here to join. Date Launched: 2002 Reward Per Dollar Spent: No shopping reward Minimum to Redeem: Varies Prizes Offered: Mostly merchandise, occasionally GCs, varies by campaign Earn Points For: Reporting buzz on new products or services after you’ve been accepted into an active campaign. Also earn points for referrals. [...]

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Updated, 11/06. One of the questions I see a lot on the message boards is, “Can you give me some hints on how to earn the most points on this-or-that rewards program?” This is a very incomplete list, but here are some ideas to help. Please email if you have other tips to share! General [...]

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