In a conference call with stock analysts this week, United Online — the parent company of MyPoints — discussed the company’s performance in the third quarter.
United Online’s President and CEO Mark Goldston said that despite the difficult economic climate causing some companies to cut back on advertising (the source of MyPoints’ revenue — the paid sponsors of those 5-point BonusMails), MyPoints did continue to grow in the third quarter. He said that MyPoints’ point offers for completing surveys, doing searches on the toolbar, and MyPoints Games helped to fill the member demand for points and also helped offset the revenue lost from cutbacks from advertisers (fewer sponsored BonusMails).
A new president was appointed to the Classmates Media segment of the company (which includes MyPoints, Classmates.com, and Stay Friends — which honestly I had never heard of until today). The co-president of MyPoints will now report to him. They’re continuing with their plans to somehow combine the user bases of the three sites (I think the idea is that they’ll offer MyPoints’ points to members of the two social networking sites in return for generating content…content that will help make Classmates.com a richer experience and more attractive to paying subscribers). Again this quarter, though, they don’t offer any details or timeline on this.
If you want to read the transcript of the conference call, it’s located on SeekingAlpha.com here. If you want to sign up for MyPoints, please use my link here (thanks!).
