RewardTV’s Parent Company Sold to Nielsen

May 15, 2008 · 0 comments

I received an email today from RewardTV saying that they were going to become a wholly owned subsidiary of the Nielsen Company. RewardTV does research on the effectiveness of TV ads, and Nielsen estimates TV viewers, so this makes perfect sense. is owned by IAG Research, who sent out a press release on April 7th to announce its purchase by Nielsen for $225 million. Not too shabby.
No idea how the purchase will affect the RewardTV program. I would only hope that they will improve the points redemption process. I haven’t tried to redeem in years (I was one of the beta testers WAY back in ’02), but I’ve heard horror stories about how there are few prizes and they go out of stock as fast as they’re added.
If you’re not a member of RewardTV and would like to join, click here.

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