MyPoints’ Owner Buys FTD

May 1, 2008 · 0 comments

Yesterday, United Online (’s owner) announced it was buying FTD for $800 million. Among other reasons given by United Online’s CEO Mark Goldston for the unusual acquisition, UNTD wants to diversify its revenue streams. Also interesting: “We will explore opportunities to encourage repeat purchases of FTD products using reward programs based on our MyPoints loyalty marketing service.”

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