MyPoints’ Owner Buys FTD

May 1, 2008 · 0 comments

Yesterday, United Online (MyPoints.com’s owner) announced it was buying FTD for $800 million. Among other reasons given by United Online’s CEO Mark Goldston for the unusual acquisition, UNTD wants to diversify its revenue streams. Also interesting: “We will explore opportunities to encourage repeat purchases of FTD products using reward programs based on our MyPoints loyalty marketing service.”

Share this:
Facebook Twitter Pinterest Plusone Digg Stumbleupon Email

Leave a Comment