MyPoints for Obama Supporters?

October 22, 2007 · 0 comments

When I saw that the Baltimore Sun’s blog had an article entitled, “Obama’s brand loyalty program: ‘My Points,’” I did a double-take. Huh? Obama is endorsing MyPoints?
Turns out he’s not endorsing the long-running web-based shopping rewards program after all — he’s just co-opting the name. Obama supporters can receive points, possibly redeemable for SOMETHING in the future, by doing specific actions to further his campaign, like marching in a parade or convincing someone to sign a supporter card. More information about Obama’s My Points program is located here.
How is this not an infringement on’s trademark?
Join the REAL MyPoints program here!

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