Brinker Restaurants Pilot New Rewards Program

June 5, 2007 · 0 comments

The Denver Post reports that the Brinker chain of restaurants is testing a new loyalty program that will allow diners to earn points at any of their restaurant properties, including Chili’s, Maggiano’s Little Italy, Macaroni Grill, and On the Border. The points will then be redeemable for such items as a free dessert (for 1000 points, or $100 spent), bypassing the waiting list to get the first available table (for 3500 points, equal to $350 spent) or a free wedding reception (for $10,000 spent).
The program is currently being tested only in the Denver area.

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