L.A. Times Article on MyPoints.com’s Parent Company

May 29, 2007

Today’s L.A. Times had an interesting report on United Online, the parent company of MyPoints. It discussed the company’s history, starting with dial-up internet access provider NetZero, the company’s merger with Juno, and its recent strategy to diversify into other websites as the dial-up market dwindles (more slowly than expected).
Stock analysts interviewed had mixed opinions on the company’s long-term viability, but it was noted that United Online’s stock is up 23% this year, and that MyPoints and Classmates jointly brought in 265,000 new members this quarter, versus just 91,000 the previous quarter. (There wasn’t a breakout of how many were new MyPoints members.)
The full article is here.

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