Interesting Article on MyCokeRewards

May 28, 2007

Yesterday’s Atlanta Journal-Constitution ran an interesting article about the MyCokeRewards program.
The article talks about Coke’s use of the program to gain information on 5 million of their customers. The company uses “cutting-edge database technology to collect, enhance and analyze what marketers call ‘psychographic’ information about its members. Unlike demographic information —- age, residence, race —- psychographic data include likes, dislikes and interests.”
For instance, they examine your site searches, your redemptions, and your answers to optional surveys, and then make conclusions about your interests…which allows them to target offers to people who are more likely to respond.
Here are some interesting stats featured in the article:
Time the average user spends on the site: 9 MINUTES
A new user registers every: 5 SECONDS
Registered users: 5.2 MILLION
Number of point codes entered: 7 PER SECOND
If you’re interested in joining MyCokeRewards, please email me for a link to join — thanks!
MyCokeRewards members, earn nearly 100 free points with the codes I posted on Tipblog!

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