According to a study released on Saturday, 64% of the top 50 financial institutions — those that account for 67% or more of debit signature spending — have adopted at least one debit rewards program, up from 40% last year.
11 of the top 50 institutions adopted their first debit rewards program last year. 18 of the 50 institutions actually offer more than one debit rewards program for their members.
The full report is only available to members of the Mercator Advisory Group, but a snippet of their findings is available on their website here.
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