I received an email from the founder of the Echopinion.com word of mouth marketing site today saying that the program is closing its doors today. The program was “extremely successful” but had to be closed because of “forces beyond our control.” Interesting.
Just last December, Echopinion won a Word of Mouth Marketing Association award for a research paper, “Measuring Word of Mouth, Volume 2.” On March 19, a press release went out saying that Echopinion was going to run a 6 week long word of mouth marketing campaign for a product called TooBee, the amazing flying can. Katie Reilly, Communications Director for Echopinion, posted a response to a comment on the Echopinion Blog on 3/19 in response to a member’s question about the program: “…we just launched two new campaigns in the past two weeks!” She went on to say that, “Echopinion is growing every month, bringing new opportunities for our members.”
Why the sudden decision to shut down the program? If you have the scoop, please add a comment!
