Kool-Aid to Eliminate Kool Points Program

January 20, 2007 · 0 comments

First Betty Crocker points are discontinued, and now this? (sigh) It’s a sad year in the loyalty program biz.
Kraft Foods has a note on their website saying, “Use your KOOL-AID points for great KOOL-AID items. But don’t delay, because these items are only available while supplies last or until June 30, 2007, when the Kool Points program ends.
Update, May 2009: By popular demand, Kool-Aid will allow you to redeem any accumulated points using this form, until June 30, 2010! They also say the 800-367-9225 is still the number to call if you have questions or concerns.
Some would say this program has been dying a slow death for years, with the items available for points redemption getting fewer and have required a greater amount of cash in addition to the points. I’ve had members posting complaints on my review of Kool-Aid Points since 2004.
Kraft says to call 1-800-367-9225 for more information on this, or to contact them here.
Thanks to Cathie for the heads-up on this.

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