SeekingAlpha.com has released its transcript of yesterday’s quarterly conference call with United Online (the new owner of MyPoints) and their stock analysts regarding their third quarter financial statements.
“We are very pleased with our MyPoints acquisition,” said Mark Goldston, United Online’s Chairman and CEO. He said that one of the reasons UO was interested in MyPoints was that they felt it could help increase loyalty to their other companies, like Classmates.com, Juno, and NetZero. For instance, the company will soon be unrolling a new membership level at Classmates.com called Classmates Silver, where users will earn MyPoints not only for registering at Classmates.com, but also for doing various activities on that site, including adding a photo or bio, or inviting friends. “…our goal is to have every one of the existing 40 plus million Classmates members presented with the opportunity to easily sign up and acquire points with a MyPoints membership. Ultimately the goal is to make content as currency and to give our users the opportunity to earn MyPoints rewards every time they put content up on the Classmates website.”
They’re already offering new Classmates registrants the opportunity to sign up with MyPoints, and they’ll be offering it to new registrants of NetZero and Juno within the next 90 days.
United Online intends to increase promotion for MyPoints going into its “seasonally strong” fourth quarter, and they talked about investing in search engine marketing to do that.
Those are the high points — the full transcript is here.
