Barcode Me, Please!

October 21, 2006 · 0 comments

Would you have a problem with receiving a card for in-store use that would allow you to earn points to your online rewards program accounts? I know I wouldn’t.
But according to Scott Key, Gap’s VP of relationship marketing, “People don’t want to be barcoded.” He thinks that we wouldn’t be interested in it unless there was an ADDITIONAL benefit aside from the points. Not saying I would turn down any additional benefits, but just having the ability to earn points both online AND offline, like Best Buy does with its RewardZone program, would be more than sufficient to me. What do you think? Leave a comment!
Thanks to Clickz for the blurb, part of yesterday’s write-up on the 2006 annual summit.

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