ClickToTheMagic Owner Comments on Program Complaints

October 7, 2006 · 0 comments

I’m a little late with this note, but on 9/28, Bonnie Corso, owner of the website, posted a lengthy message on MyCoupons regarding the difficulties of running her website. In a nutshell (!), these included: automation problems, an overwhelming number of daily member emails (over 2000), working with over 975 merchants, cash flow problems, public criticism, family having a higher priority, lengthy site redesign, lack of staff, daily reports (90), cheating competitors, cheating members with duplicate accounts, members not reading updates on-site, members not updating their email addresses, ISPs not delivering CTTM emails, and the program’s lack of profitability.
Now let me first comment that I am sympathetic to her plight. A mom myself, my children will ALWAYS come first, particularly as my websites are perpetually unprofitable as well. Running a rewards program has to be a tremendous challenge — balancing the demands of both your merchants and your members and hoping to eke out a reasonable profit while you’re at it? Not for the faint of heart.
CTTM, like any other rewards program, is a BUSINESS. It needs adequate staffing, professional customer service, and prompt payment of debts. Overhead expenses need to be taken into account when deciding what portion of your commissions can be paid back to members in the form of rebates or offers. There is NO REASON why a rewards program should be seriously delinquent with its payments if proper accounting procedures are in place. Using current earnings to pay long overdue past member redemptions is NOT keeping your head above water — it’s “robbing Peter to pay Paul.” What happens when the next round of redemptions come through? What plan is in place to pay THEM?
According to, has a reach (that’s the percentage of all internet users who visit a particular site) of 0.15. In contrast, has a reach of 2.15. That seems to indicate that my website receives about 15 times as many site visitors. I get in the range of around 300 visitors a day. You do the math. Does it seem likely that CTTM has the kind of activity level that would generate “over 2000 emails a day for the site”?
If you’re taking people’s money, which you are when you earn commissions on their purchases, you are DEFINITELY running a business. How profitable it is on your end is inconsequential to the fact that it’s a business. Business debts must be paid. A business that can’t pay its debts is insolvent. You can’t get away with saying things like, “There are so many things in life to be thankful for that if you are fixating on a $10 reward, please get over it, you will get it, then if you wish to quit, fine, no one will fault you for it.” It would be great if everyone could tell their creditors, “I’ll pay you whenever, just deal with it or go away.” But that’s not life…that’s certainly not business…and to the person waiting on their $10 reward, the long litany of excuses is completely irrelevant.
What CTTM needs is a business approach. Right now it sounds like it’s just something the owner does to meet people while honing her graphics design skills. When she gets serious about treating it as a business, with adequate staffing, profitable rebate rates, professional customer service, and a business plan to catch up past debts while paying current ones, I’d be happy to revisit this…but in the meantime, I HIGHLY recommend that you avoid this program.

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