BestBuy Reward Zone Program Changes in September

June 23, 2006 · 0 comments

After September 18 (why don’t they just say “On September 19th”?), BestBuy is making some changes to its Reward Zone rewards program.
- Membership will be free; make one purchase per calendar year to continue your membership. (I guess you’d lose your points if you didn’t.)
- You’ll receive 1 point “for nearly every dollar spent” (obviously there will be some exclusions).
- 250 points will get you a $5 reward certificate. When I originally reviewed their Reward Zone program two years ago, it took $150 in purchases to get that $5 reward certificate (100 points per dollar spent and 15,000 points for the $5 GC)… BUT membership was $10 and points couldn’t be earned online.
The new Reward Zone will offer some other perks, like free paper when you buy 2 ink cartridges, exclusive members-only deals, sweepstakes and memorabilia offers, and access to special sales.
If you’re wondering (I was), they say they’ll convert your existing points to the new rates after the change occurs. Sorry, we won’t all be enjoying Christmas in September. ;)
If you have questions or want more details, contact them at or call 1-888-BESTBUY.
They tout this as a “simplified point system” and say it was necessary as “part of our efforts to continually evolve the program, making your participation easier and the rewards more meaningful.” I think they could’ve done that without dropping point value. At first glance it would seem to be a cost-cutting measure, but maybe this is part of some larger loyalty strategy (perhaps to cover the cost of the perks like the free paper and sweepstakes?).
There have been a TON of complaints about Reward Zone, mostly related to fulfillment. Read my comments to the original review to see what some other people have gone through. My own experience with the program has been positive. If you do want to cancel your membership in Reward Zone, they say to either email or email them at 1-888-BESTBUY.

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