Yahoo Considers Rewards Program

February 10, 2006 · 2 comments

I had heard this before a few weeks ago but blew it off as just being rumors and hearsay…when I read this article today I figured I’d share it just in case something develops from it.
Basically what’s happening is, there is a search engine war going on, with everyone wanting a piece of Google’s action, as it’s the biggest player. Amazon’s A9 program offers its frequent searchers a discount on Amazon products. Yahoo is now considering some kind of similar incentive program to get people to use their search engine.
According to a survey Yahoo sent out to its email users, some of the rewards they’re considering offering include 250 frequent-flier miles a month, five free music downloads a month, Netflix discounts, etc. — nothing that will be much of a threat to the rewards program industry, but it would be somewhat of a motivator for folks to consider using Yahoo’s search function over Google’s.

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{ 2 comments… read them below or add one }

mark February 17, 2006 at 11:05 am

Yahoo already had/has a rewards program. It grew out of an old program that was run by xoom.com but Yahoo bought them out. According to my information the program is still running but not very active.

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barb143 March 24, 2006 at 10:31 am

How do you use your rewards on in line orders.
I have $ 57.23 and want to order a phone online to get the $ 10.00 rebate or TRO8865-2 UNIDENT
house phone priced at $ 99.99 ( $ 89.99 )with the
rewards it is only $ 32.76.
email: nhlair@charter.net

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