According to this article at MSNBC, Best Buy has begun offering discounts on some items for customers who have a membership in their rewards program, Reward Zone. The article goes on to say that it could be a good thing if it bolsters sales of their rewards card ($9.99), or it could cause non-members to rebel and just shop somewhere else where they can get everyday lower prices.
If you already have a Reward Zone membership, it may be an added perk. Hopefully they won’t jack up prices for non-members and make their old prices the “discounted” prices. We’ll see.