Blurb About MyPoints in Forbes

July 6, 2005 · 0 comments

It’s not much we didn’t already know, but there was a mention of MyPoints in Forbes online a few days ago. The gist of it was that junk snailmail ain’t going anywhere since sites that pay people to read email (using MyPoints as an example) used to be huge business but there’s not much left anymore. (Obviously they’re not aware of the humongous “PTR” industry. But I doubt that “Big Business” would want to finance paid emails from fly-by-night PTRs like we have everywhere now.)
What was interesting were the stats they shared on MyPoints: 5 million members, 2 billion emails a year, and only about 13% of them get clicked on. (!?!)
The full article is here…FWIW.

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