I’ve been a fan of Plink since the start (see my Plink review from January 2012, and my November 2012 rewards chat recap which included a very informative segment with Plink’s Bob Longmire). It’s truly a “set it and forget it” rewards program: register a debit or credit card and use that card when you drive through Burger King, Taco Bell, Arby’s, or other fast food restaurants, and get points. Use it to pay for United Artist movie tickets…get points. Use it at Gap, 1-800-Flowers, or Outback Steakhouse…get points. You get the picture.
But what these merchants really want isn’t to pay a reward on business they would have gotten anyway: they want to influence your behavior, to convince you to choose their business rather than another when you’re at that crossroads of deciding, “Where do I eat tonight?” or “What should I do for entertainment tonight?”
According to an article in MediaPost, “The Value in Post-Couponing,” Plink members, and there are around 400,000 of us now, will be able to download a Plink mobile app in about a week which won’t offer discounts up-front but will push reminders of opportunities to earn points with a purchase (hence the term POST-couponing… the reward comes after the purchase). The app is said to include the ability to do location-based check-ins after a purchase is made for bonus points.
The goal behind this new app is to drive incremental business for Plink’s merchants; and for consumers, to change the basic premise of Plink from “set it and forget it” to, with gentle reminders, “choose this over that and be rewarded.”
I’ve been a happy member of Plink since Jan. 2012. Points are credited within a few days of your purchase, and rewards arrive instantly by email. Join Plink here to be rewarded for eating out or shopping at places you already frequent! And keep an eye out for that new Plink app coming soon!