Big “DUH” there, huh. Anyway, there was a survey done by Maritz Loyalty Marketing about why people leave rewards programs, and the results were released yesterday. The primary reason given, by 70% of the people, was the length of time it took to earn points.
Some of the other reasons folks gave were: not being rewarded properly, disliked the fee (am assuming this refers to credit card rewards programs that require a fee to join), disliked the reward options, program rules kept changing (ahem, Memolink and Milesource), poor customer service (ahem, ditto), other programs seemed better, or the program sent too many emails.
The conclusion they came to was that RPs need to offer rewards that are both appealing AND attainable. Again, big “DUH.” But the full article is here if you want to read it.
