Well, they focused on programs that give you cash back in the form of savings bonds, college savings program credits, and mutual funds/IRAs/money market funds.
Their stance was that spending doesn’t equal thrift. I think the author failed to take into account the fact that these purchases were going to be made anyway — if you’re GOING to buy a new computer, why not earn something back for it? Whether the rebate is in the form of an actual check mailed to you, or a deposit into your child’s 529 plan, is in my opinion, irrelevant.
Anyhow, the full article if you want to read it, is here: http://www.time.com/time/magazine/article/0,9171,1101040809-674774,00.html
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