Affiliate Window and buy.at‘s Owen Hewitson wrote a great piece yesterday for Adotas in support of the affiliate channel — as it relates to my niche here, cashback programs. His point: just because someone bought from you in the past, doesn’t mean they’ll buy from you in the future.
With attentive affiliate program management and fraud detection processes in place (yes, I’m referring to the Chiu brothers’ case), a merchant will benefit from an affiliation with a cashback site, not only for new customer acquisition, but also to tip the scale in favor of their business versus a competitor when it comes to future purchases. Great article!
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