Today through Sunday, Extrabux is doing their part to help make the world a greener place: in celebration of Earth Day, the program will plant one tree for every purchase made through their site.
This promotion is part of the company’s partnership with American Forests, the oldest national non-profit conservation organization in the US.
Extrabux points out that online shopping is 35% greener than in-store shopping, according to a 2008 Carnegie Mellon University study. Shipping products directly from a distribution center to the customer, bypassing a warehouse and a retail store, reduces transportation (and the associated energy use and CO2 emissions).
Nice gesture from a nice group of folks over at Extrabux — I hope you’ll give them your cashback business this weekend.