Memolink Deletes Accounts

February 4, 2004 · 0 comments

Last week, Memolink had a one point site visit that could be clicked multiple times for credit. This was a programming glitch — an error on Memolink’s part — but their reaction to it was not to simply take back the extra points. ML took advantage of this opportunity to delete user accounts, in some cases accounts with large (9,000+) point balances or accounts with outstanding redemptions which ML cancelled.
This is their explanation, from the email they sent to members inquiring about their inability to log in: “Memolink may remove points from a members account and/or and terminate said account if we feel that the member has violated the spirit or intent of our partners offers or the Memolink program. If a Memolink account is terminated by Memolink, all accumulated points are forfeited and any pending prizes canceled and forfeited as well. This decision is final.”
The email says they only nuked the accounts of people clicking the link >25 times. There are already forum posts indicating otherwise (yes more than once, but way fewer than 25).
With wording as broad as this: “if we FEEL that the member has violated the SPIRIT OR INTENT…”, doesn’t this pretty much give them free reign to delete just about anyone?
Is it fair for ML to delete OUTSTANDING REDEMPTIONS because someone clicked a link multiple times (which was ML’s programming error in the first place… if it was indeed an error)? Those points were earned and cashed in way before this incident.
I’m sorry, but I think the timing of this is way too coincidental to be…well, coincidental. My gut feel is that either a) Memolink set those people up by intentionally putting in a link that could be clicked multiple times for credit and would give them (lame) grounds for deletion, or b) Memolink took advantage of THEIR OWN ERROR to delete those users and help cancel their debt.
Memolink continues their downward spiral. It’s like watching a train wreck in slow motion.

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