Borders Changes Rewards Program, Adds New Borders Rewards Plus

September 1, 2010 · 0 comments


Borders has changed its rewards program, adding a new paid membership level called Borders Rewards Plus. Here’s a summary of the new Borders Rewards:

The free Borders Rewards program, as before, offers coupons for in-store and online savings and rewards members with $5 in Borders Bucks for $150 in “qualifying purchases.” It’s offering a 30% discount on in-store purchases of hardcover bestsellers. And while Borders lists “free shipping on $25+ online orders” as a perk of the new free Borders Rewards membership, that’s something that’s available to EVERYONE — you don’t have to be a member to get it.

The new Borders Rewards Plus program costs $20 a year, and it gives members free shipping on all orders without having to hit the $25 minimum, 40% off vs. 30% on hardcover bestsellers in-store, 20% off selected hardcovers’ list price in-store, 10% almost the regular or sale price of almost anything else in-store, and the same $5 in Borders Bucks for $150 in qualifying purchases.

The paid membership is worth it if you typically make several online orders a year of under $25, or if you spend over $200 a year in-store.

From today through September 6th, Borders rewards purchase amounts will be doubled in value toward the $150 requirement for $5 in Borders Bucks (spend $75, and you’ll get $5 in Borders Bucks, in other words).

Read the press release from yesterday announcing the new Borders Rewards Plus program.

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