Papa John’s Points

April 2, 2009 · 0 comments

Papa John’s starting a rewards program? They’re testing it in a couple of markets right now, and while information is pretty scarce, this is what I’ve learned:
Papa John’s Points is being tested in at least two markets right now: Nashville, where all 42 stores are participating, and in the Raleigh-Durham area, where there are 24 participating stores.
The way it works is, for every five dollars spent when you order online or by text, you’ll get one point. 25 points equals a free large original crust pizza with up to 3 toppings (valued at $15.99, where I live). Spending $125 to get $15.99 free works out a reward of about 13%. Not too shabby, if you eat a lot of Papa John’s.
It’s a win-win for the pizza chain, though — studies show that customers spend 15% more when they order online.
Papa John’s currently gets about 20% of its business through online ordering and text messaging. It’ll be interesting to see if Papa John’s Points helps them increase that percentage.
I’d rather order pizza online, anyway. I don’t feel pressured by a sales pitch, I can take my time to decide, and I don’t have to yell over the TV and the kids.

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